Shows Identity 

sunshine and lemonade:

branding

Communicates Trust

What does your Logo say about you?

Establishes Value

Is Consistent 

Communicates your message

Branding

YOUR Brand says a lot about:

[you] [your company] [your likes/dislikes] [your personality] [etc]

For example, could you tell that from my branding, I love to have fun, always be energetic, have a passion for helping people, and like the color pink? Oh, and one of my favorite summertime drinks is lemonade? That's because my BRANDING was able to communicate these "likes" to you without having a conversation.

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Having a conversation without actually speaking words